8 Jan, 2011
In keeping with the slogan “Refreshingly Sri Lanka – Visit 2011’ – as declared by the Sri Lanka government – the Sri Lanka Tourism Development Authority has now initiated an events calendar. The events calendar comprises a 12-month activity program reserving January for the beaches surrounding Sri Lanka.
The Bentota/ Beruwela Hotelier’s Association, as a part of this initiative, organized the first beach cleanup in Bentota involving the Sri Lanka Tourism Development Authority and the community on 8th January 2011. Mr. Jayantissa Kehelpannala, Executive Vice President, Sector Head – Sri Lankan Resorts addressed the gathering by extending the hoteliers’ commitment towards developing tourism as a key industry in Sri Lanka whilst highlighting the need to conserve nature and culture for the benefit of future generations. Employees from hotels, beach operators, beach vendors, members of the community and representatives from the private sector, Government and Non-Governmental organizations in the area participated in the event.