12 Feb, 2016
The Cinnamon Grand has launched a unique environmental awareness initiative to encourage the hotel’s associates to aid in efforts to conserve the environment.
The “365 Ways to Save the Earth” campaign was launched on the 1st of January 2010. The campaign was based on improving the everyday habits of associates with the end goal focusing on environmental conservation through small but crucial actions through 365 days of the year. The first month of the campaign served as an introduction to the initiative with many associates enthusiastically picking up on the concept.
“At a time when environmental concerns are paramount, we have a responsibility to aid in rehabilitating the Earth as best we can for future generations,” said General Manager Rohan Karr. “This environmental initiative is a small step toward helping our associates understand the importance of eco conservation, with further plans in the pipeline,” he said.
The campaign is carried out through awareness posters printed on recycled paper which are displayed at the staff’s main meeting points, and through emails sent out to associates as a green thought for the day. A different poster is displayed daily with a unique message which details a simple activity associates can perform. With a different message every day of the year, the goal of this initiative is to encourage associates to adopt eco friendly habits.