The Paper Bag initiative by Keells Super promotes the use of bio-degradable bags to customers which results in reducing the usage of polythene bags. The paper bags are made from magazines by residents of “Samata Sanara”, an elders’ home and used in the packing process at selected Keells Super stores. Through promoting the use of paper bags we believe that we can contribute to save the environment at large while supporting “Samata Sarana” a worthy cause.